The Benefits of Article Writing to an Online Business

The benefits of article writing can be considerable for an online business. By writing articles you can benefit in several different ways, particularly if you then submit them for publication to a number of article directories. Here are the major benefits of article marketing to a business based on alternative therapy techniques.

Website Content

First, the article can be used as content on your own alternative therapy website. Article writing on the topic of hypnotherapy, for example, can be used to explain in your own words the benefits of hypnotherapy in general, and also how it can be used to treat specific problems such as phobias and stopping smoking.

You can include an email list registration form on your page or even a link to your sales page and if your writing is compelling enough you might secure a sale just through a visitor reading your article and being impressed by your knowledge of your subject.

In fact, most written web content is nothing more than an article that has been transposed to a website as content. While most write their own content, many people use article ghostwriters to do it for them, and feel that the benefits of article writing more than outweigh the cost because a good article can display you as an expert in your field, and that can be enough to increase sales.

Directory Submission and Back-Links to your Website

By submitting an article to article directories, you will get one back-link to your website for every article published on each directory. The value of that link to your Google PageRank will depend on the PR of the page on which the article is published and the number of other links leaving that page. Although the majority of directories are free, there are paid directories that offer you more valuable links because there are fewer other links on the page or even none.

Google uses the PageRank algorithm as a factor in the listing of your web page for the keyword on which your article has been optimized. Some people also use the article directories for content for their own websites, and article writing can provide you with PageRank points from these other websites also.

Direct Clicks

Many people, use article directories for information, and are liable to click on the link in your resource to find out more about your particular technique or alternative therapy. Each article can offer several hundred or several thousand such clicks, depending on the directory, the topic and how persuasive your article writing has been. This is important to the promotion of your online business.

Not only that, however, but you can also receive clicks from publication of your articles in other websites, as explained above. You not just receive PR points from the back-links, but also direct clicks from those reading the web page.

Search Engine Listings

Not only can these web pages containing your article be listed on search engines, but so too can the article directory pages. Your article is published on a web page in a directory, and that is a web page like any other and can be listed on search engines such as Google just like any other web page. This offers a tremendous advantage to your online business, and article writing that offers this result is of extreme value.

A Page #1 listing on Google can provide you with masses of free traffic, and make a significant difference to the success of your alternative therapy business. Article writing becomes a significant internet marketing tool when such benefits are considered, and is why so many people use it and so many pay others to write for them in a professional and persuasive fashion.

In Conclusion…

The benefits of article writing to an online business, whether or not that business is connected with alternative therapy, are considerable, and commensurate with the quality of the article. It is important that the article is accepted for publication on a number of article directories, and it is acceptable for the same article to be submitted to a large number of other directories.

The Google duplicate content penalty does not exist as such, and it is weeks or even months before there is any visible effect of the less useful pages containing your article being dropped from the listings. That effect can be compensated by writing more articles on a weekly or monthly basis, and by doing that, the results your article writing will increase over time.

So keep writing, and give your online business the best possible chance of attaining a degree of success that you would never have believed possible – and would never have been possible but for your article writing and submission strategy.