The Benefits of Article Writing to an Online Business

The benefits of article writing can be considerable for an online business. By writing articles you can benefit in several different ways, particularly if you then submit them for publication to a number of article directories. Here are the major benefits of article marketing to a business based on alternative therapy techniques.

Website Content

First, the article can be used as content on your own alternative therapy website. Article writing on the topic of hypnotherapy, for example, can be used to explain in your own words the benefits of hypnotherapy in general, and also how it can be used to treat specific problems such as phobias and stopping smoking.

You can include an email list registration form on your page or even a link to your sales page and if your writing is compelling enough you might secure a sale just through a visitor reading your article and being impressed by your knowledge of your subject.

In fact, most written web content is nothing more than an article that has been transposed to a website as content. While most write their own content, many people use article ghostwriters to do it for them, and feel that the benefits of article writing more than outweigh the cost because a good article can display you as an expert in your field, and that can be enough to increase sales.

Directory Submission and Back-Links to your Website

By submitting an article to article directories, you will get one back-link to your website for every article published on each directory. The value of that link to your Google PageRank will depend on the PR of the page on which the article is published and the number of other links leaving that page. Although the majority of directories are free, there are paid directories that offer you more valuable links because there are fewer other links on the page or even none.

Google uses the PageRank algorithm as a factor in the listing of your web page for the keyword on which your article has been optimized. Some people also use the article directories for content for their own websites, and article writing can provide you with PageRank points from these other websites also.

Direct Clicks

Many people, use article directories for information, and are liable to click on the link in your resource to find out more about your particular technique or alternative therapy. Each article can offer several hundred or several thousand such clicks, depending on the directory, the topic and how persuasive your article writing has been. This is important to the promotion of your online business.

Not only that, however, but you can also receive clicks from publication of your articles in other websites, as explained above. You not just receive PR points from the back-links, but also direct clicks from those reading the web page.

Search Engine Listings

Not only can these web pages containing your article be listed on search engines, but so too can the article directory pages. Your article is published on a web page in a directory, and that is a web page like any other and can be listed on search engines such as Google just like any other web page. This offers a tremendous advantage to your online business, and article writing that offers this result is of extreme value.

A Page #1 listing on Google can provide you with masses of free traffic, and make a significant difference to the success of your alternative therapy business. Article writing becomes a significant internet marketing tool when such benefits are considered, and is why so many people use it and so many pay others to write for them in a professional and persuasive fashion.

In Conclusion…

The benefits of article writing to an online business, whether or not that business is connected with alternative therapy, are considerable, and commensurate with the quality of the article. It is important that the article is accepted for publication on a number of article directories, and it is acceptable for the same article to be submitted to a large number of other directories.

The Google duplicate content penalty does not exist as such, and it is weeks or even months before there is any visible effect of the less useful pages containing your article being dropped from the listings. That effect can be compensated by writing more articles on a weekly or monthly basis, and by doing that, the results your article writing will increase over time.

So keep writing, and give your online business the best possible chance of attaining a degree of success that you would never have believed possible – and would never have been possible but for your article writing and submission strategy.

How to Write a Great Book and Get It Published

So, you want to write a book. You thought about writing a book. You may have even saved information for the book you’ll write “some day.” Why not write that book? But where do you begin. I’ve mapped out steps to take to write your first book. Why not get started? Take out your pen and paper and let’s begin!

(1) What are you passionate about? Think about what your interests are and write these down.

(2) Gather your thoughts and decide whether you would like to be a fiction or non-fiction writer.

(3) Begin with notepad on your computer or even the old-fashioned way of tablet and pen.

(4) Jot down some ideas you have, be it for a fiction or non-fiction book.

(5) Think about what you have written and go away from this for about a week or so.

(6) During this “break” you’ll find yourself going back to your writing and adding a few things. You’ll probably wake up in the middle of the night with your best thoughts!

(7) The week has passed and you go back to what you wrote earlier (with your late night additions, of course.)

(8) Read over what you have written and ask yourself these question: Does it make sense? Does it follow a pattern? Is the information flowing? Would someone else want to read it?

(9) Begin a Table of Contents so that you have a “map” of where you want to go with your book. You wouldn’t take a trip with directions, would you? Writers need a map of what they will be doing for each chapter.

(10) Now that you have your Table of Contents, begin with your introduction. Every book needs an introduction to what the book will be about. Be sure the first five or six pages of your introduction will entice a reader to want to read more.

(11) Begin talking with a graphic designer about what the book cover might look like. For example, if you are writing about history, you might think of a historical cover. In order to get ideas, go to the bookstore, if you can still find one (now, these are called “brick and mortar,” and see what other authors did in their first five or six pages. See whether or not there covers reflect what is inside the book.

12) Go to Amazon and look at the type of book you plan to write. What do you find for a genre you like? Read many “inside the book” segments and see how they wrote an introduction.

13) Never take anyone else’s material. It will not be written by you, if you do! I’ve heard that it’s a compliment for people to “copy” you, however, it’s not a nice compliment as they are “stealing your work.” Then, what happens is people, eventually, think you copied their work and publishers have trouble trying to decipher who was the original author. Even quotes are cited for many different authors and its the same quote!

14) So, do it right. Write from the heart. If you are a speaker, you can write just like you speak. That’s what I do in my writing. It makes writing so much easier and fun when words come from within and readers like that.

15) Have you made your decision yet? Will you write a book? There is so much talent out there, you may be the next best seller!

16) If you made the decision to write, remember this story. I’m not, exactly, sure how it was said, so I paraphase and say that Steven King wrote a book, many years ago and after 100 publishers turned him down, the story goes, he threw his book into the wastebasket. His wife picked it up and sent it to a publisher and Steven King was a best-selling author and you know the rest. Will you be the next Stephen King?

17) In these times, most will not find a large publisher to publish our work. This does not mean our work is sub-standard; it means there are too many entertainers, sports stars, celebrities and politicians that are best-sellers right away and they don’t have for you. However, there is good news. Many small publishers have “popped up” and they want your work! Now, remember, a publisher does not ask you for money to print your book. That is what self-publishing is for (people pay for their books.) A small publisher may charge to edit your book to their satisfaction and to make up a template, but that is about all a “real” small publisher/literary agent will do.

(18) Get on to the social sites and join groups. People know people and they will begin to recommend their publisher to you.

(19) Are you still writing? GOOD! Keep writing. Depending on whether you are writing a few hours a day or, like me, staying up all night (to keep the interuptions at bay,) you will, suddenly, see the makings of a book.

(20) Don’t even think about sending your book to a large publishing house. They are busy with all the movie stars and politicians. Seek out small publishing companies, start-ups (I love being at the beginning of something that will grow,) and get published. I did!


Written by Dr. Joyce Knudsen, Ph.D. AICI CIM